New York is known worldwide as a city of great opportunities – and immense personal challenge. On this particular day, under New York's great blue sky, the city's intense focus narrowed to another vibrant patch of blue – the centre court at Flushing Meadows, where dreams become reality thanks to the passion and determination of great champions.
This is how the ladies’ and men’s finals of the 135th U.S. Tennis Open were played. Amidst the stands was Lavazza coffee, ready to give just the right boost to fans from all over the world. Providing energy and strength in a cup, this aromatic blend had all the flavour and aroma of a real Italian espresso.
Italy was the star of this U.S. Open. Flavia Pennetta and Roberta Vinci: two compatriots, two friends, two great champions - but ultimately only one winner: Flavia. This was a year when Lavazza focussed on anything to do with the world of passion, and the Grand Slam is one of the most successful examples of this.
You can find out more about Lavazza's sponsorships and involvement in various events here.
They represent the type of Italy that wants to win, and emerges triumphant through determination, talent and a readiness to take risks: the type of Italy that should not only be admired, but should inspire us in all fields.