According to Lavazza, quality is not “controlled”, but “built”. It is an active process repeated every day that involves everybody and is an intrinsic part of every phase of production. Quite simply, it is the only way of working that we know.
Our people love their jobs and do not stop at the first answer to their question. Avant-garde techniques applied in an innovative way: these have always been the fundamentals of our method, ever since Luigi Lavazza invested in what was at the time the world's most modern roasting plant, and invented a brand-new form of packaging in order to produce more coffee of better quality, store it for longer and deliver it further.
Lavazza quality is built every day, thanks to the constant attention of the technicians. They are the ones who draw up and maintain the procedures that control every stage of the production process, through to the moment the coffee reaches the cup: