This year Lavazza is once again the official coffee of the historic tennis championship and is proud to spread the quality and aroma of Italian espresso at Wimbledon.
The partnership between Lavazza and Wimbledon dates back to 2011: since then, players and spectators at the tournament have had the chance to enjoy the coffee that is the emblem of the Italian lifestyle.
In fact, the Lavazza brand is known worldwide as the symbol of Italian espresso and the Italian identity.
A solid experience, together with the use of the finest raw materials and reliance on advanced technological resources have made Lavazza a leader on the coffee market.
Photographer: Graham Flack
During the previous editions, in 2011 and 2012, Lavazza’s real Italian coffee had been supplied across 60 service points at the All England Lawn Tennis and Croquet Club (AELTC), including 13 cafés and restaurants, all corporate hospitality areas and the media centre, as well as areas serving all officials and players of the tournament.
Lavazza served over 1 million coffees: espresso, filter coffee and special recipes created for the occasion, in
order to cater to different tastes of more than 600,000 fans who follow the tournament every year.
Lavazza is present worldwide through all distribution channels: drinking Lavazza coffee is a daily pleasure, everywhere in the world.