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A journey in the history of a precious collector’s item

The first Lavazza Calendar was published in 1993 and shot by Helmut Newton.
This was the start of a thrilling journey, based on the special relationship between photography and Lavazza coffee. Both are children of our age, generators of energy, and they are seductive: although they are consumed quickly, the pleasure they offer continues like a delightful aftertaste.

The calendar quickly becomes a sought-after and precious collector’s item, a leading player in Lavazza’s international communications, with the top photographers taking turns behind the camera.