THE LAVAZZA GROUP
This is presentation for Lavazza Group.
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Lavazza Group - Media Center

corporate
09-03-2012
Lavazza Board
The history of Lavazza started with a little grocery store opened by Luigi Lavazza in the historic district of Turin, back in 1895: the small shop specialised in roasting and selling coffee, and in 1927 it became what is now known as Luigi Lavazza S.p.A. It was Luigi Lavazza who first invented the concept of the blend, the art of mixing coffee of different origins. In the early Sixties, Lavazza was the first company in Italy to introduce vacuum-packed ground coffee, an innovation that was nothing short of revolutionary. >
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