L'Oréal Melbourne Fashion Festival
18th – 24th March 2013
Lavazza is putting the buzz back into the runway with a larger than life collaboration with fashion darling LIFEwithBIRD.
Our exclusive L'Oréal Melbourne Fashion Festival partnership will see LIFEwithBIRD designers Bridget McCall and Nicholas Van Messner create a stunning Lavazza inspired vessel for fashionistas in need of a caffeine hit between collection showings and partake in the “Lavazza Look” competition.
Join in the fun - enter the Lavazza Look competition
The Lavazza Look invites LMFF attendees to take ‘street style’ photos of themselves in front of the specially designed Lavazza mega-cup and upload it to either Facebook, Twitter or Instagram with the hashtag #lavazzalook.
A daily winner will receive a Lavazza prize pack including an A Modo Mio machine and Tierra coffee as well as a $50 LIFEwithBIRD voucher.
An overall winner will also receive a major prize including an overnight stay at The Olsen Hotel, a $500 LIFEwithBIRD voucher and $250 dinner at Baby restaurant.
Whilst the LIFEwithBIRD partnership is an Australian first, Lavazza is no stranger to the fashion world, having collaborated with international design houses including Roberto Cavalli, Marni, Versace and more to design limited edition tins of its sustainable Tierra coffee blend.
Initially formed to help villages in Colombia, Honduras and Peru improve the quality of their working life, the Tierra partnership has developed into a project invested in improving housing, schooling and medical facilities in several third-world countries and creating 100 per cent sustainably grown and harvested espresso.
For more information visit http://www.lmff.com.au/