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Lavazza Single Origin
Discovery
in a coffee cup

From Turin to the Andes, a journey to the origins of coffee, an intimate and multi-sensory exploration in which food, art and nature are the ingredients that characterise the taste of the Single Origin family.

Selva Alta

A delicate coffee, 100% Arabica from sustainable agriculture, born on the slopes of the Andes Cordillera in Peru. Its uniqueness derives from the land in which it grows, rich in mixed crops of coffee and fruit that enrich this single-origin with light floral notes.

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Cereja Passita

A unique coffee, 100% Arabica from sustainable agriculture, born in the dry climate of the Cerrado plateau in Brazil. The late harvest of the coffee cherries, which are dried on the branches, gives this single origin distinctive notes of honey and chocolate.

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The Guide
Alex Bellini

Alex Bellini is a modern explorer who knows the taste of discovery. Together with Lavazza, he has travelled across the places that have led him to the heart of coffee discovery.

Peru
The origins of coffee

Berries were once consumed when red, mixed with aromatic herbs and water. Now, they are considered to be the black gold of Peru. Along the Selva Central, we find the stops of the Ruta del Café: the area where the main producers and the most important plantations of the country are located.

Brazil
The origins of coffee

Brazil has been the most important coffee producer for over 150 years. The culture of the Carioca coffee also has its roots in the Bel Paese. It was the Italians, in fact, who popularised the drink which had been exclusive to the aristocracy.

Peru
The stops

A country with many faces: from the dense forest to the streets of the Andean villages with their distinctive markets full of life and bright colours. The local tribes preserve their traditions, making the journey to this land a timeless one.

Ichiquiato
Lima
The Sacred Valley
Brazil
The stops

An exuberant and thriving land. The flag tells the origins of the natural riches of Brazil: the green of the boundless Amazon rainforest meets the warm and sparkling yellow of gold.

Rio De Janeiro
Paraty
São Paolo
Ichiquiato
13° 31′34.11″S 71° 58′16.71″W

Dusty roads immersed in a green landscape make Ichiquiato an almost pristine paradise. The climatic conditions, the terrain and the presence of bees that fly from flower to flower give the coffee of this place a unique flavour.

Lima
12° 02′06 ″S 77° 01′07 ″W

The perfect place to sail the waves of the Pacific, explore brightly-coloured neighbourhoods and savour an internationally-acclaimed cuisine.

The Sacred Valley
13°52′10″S 71°18′11″W

An enchanted area, that extends from the Montaña Arcoiris to Machu Picchu, heart of Inca culture. Here, the beauty of the landscape and the altitude will literally take your breath away.

Rio de Janeiro
22° 54′ 25″S 43°11′17″W

From the heights of Sugarloaf mountain to the warm sands of Copacabana, through the rhythm of the Favelas. Despite everyday difficulties, inhabitants of the city of the Carnival are free to be what they want to be, during the festival, momentarily setting their troubles aside.

Paraty
23°13′11″S 44°43′11″W

In Paraty, a town 260 km from Rio de Janeiro, carnival is celebrated by people covering themselves from head to toe with a thick layer of mud collected from a local beach. This custom goes by the name of “Bloco de Lama.”

São Paolo
23°32′45″S 46°38′17″W

São Paolo is spread across several levels: concrete, steel and nature meet a social melting pot in which wealth and poverty mingle, giving the city a unique character.

Peru
The people

The encounters which took place during their journey allowed Alex and Lavazza to go to the heart of the Inca land. Deep eyes set in unmistakable faces, carrying the signs of a life lived in touch with the soul of the Earth.

ISHMAEL
Virgilio
Noe
Brazil
The people

A distinctive blend of saudade and vitality: these were two common traits to all the encounters Alex and Lavazza experienced in Brazil. A journey in which the most beautiful memories are the words exchanged while enjoying a coffee.

Seu Zè
Ricardo
Minhau
Ishmael Randall-Weeks
Artist

Ishmael Randall-Weeks is an artist native of Cusco who recovers old objects from landfills, creating genuinely sustainable works of art.

Meet Ishmael
Virgilio Martínez
Chef

Virgilio Martínez is one of the top 5 chefs in the world. A revolutionary innovator, he gives life to a form of cuisine that is deeply linked to the roots of his land.

Meet VIRGILIO
Noe
Student

Noe lives near the Montaña Arcoiris, or Rainbow Mountain. To get to school, he walks at high altitude for around 4 hours, every day.

Meet Noe
Seu Zè
Botanist

Seu Zè, a botanist living in the rainforest, has developed cultivation methods that are being studied all over the world.

Meet Seu
Riccardo Padula
Founder, NGO Projeto Liberdade

In Rio de Janeiro, Riccardo Padula runs a centre for recreational activities for children, and educates them on a healthy diet based on the fruits of the earth.

Meet Riccardo
Minhau
Graffiti artist

São Paulo is one of the most important world capitals of graffiti. The work of Minhau (the equivalent of a cat’s ‘meow’ in Brazilian Portuguese), transmits happiness and good humour, colouring the poorest neighbourhoods of the cities.

Meet Minhau
Sustainability

Lavazza Selva Alta is a coffee from certified Rainforest Alliance farms. Rainforest Alliance is an international non-profit organisation that promotes the adoption of sustainable agricultural practices by farmers, in order to safeguard forests, rivers, soil and wildlife. The Rainforest Alliance certification also indicates that workers are paid fairly and can enjoy more dignified living conditions and better access to health care and education for their children.

Sustainability

Lavazza Cereja Passita is a coffee from certified Rainforest Alliance farms. Rainforest Alliance is an international non-profit organisation that promotes the adoption of sustainable agricultural practices by farmers, in order to safeguard forests, rivers, soil and wildlife. The Rainforest Alliance certification also indicates that workers are paid fairly and can enjoy more dignified living conditions and better access to health care and education for their children.

At the heart of taste

With Virgilio Martinez, Lavazza Selva Alta accompanies the finest dishes.

At the heart of taste

With Virgilio Martinez, Lavazza Cereja Passita accompanies the finest dishes.