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Jannik Sinner. A tennis prodigy, the first Italian in history to become No.1 in the world of the official ATP ranking at 22 years old. What else to add? Despite his young age, he has captured worldwide attention thanks to his skills and his unparalleled achievements in the most prestigious competitions.
With two wins to his credit at the 2024 and 2025 Australian Open, a win at the 2024 US Open and a win at Wimbledon in 2025, as well as numerous other prestigious achievements in the aftermath, Sinner has definitely captured the attention of the world and we are ready to continue to stand by his side, as from 2019 to the present.
For Lavazza, Jannik Sinner is more than a worldwide sport ambassador. This partnership combines the passion shared by Sinner and Lavazza for excellence and commitment to craft. Lavazza recognizes the importance of nurturing young talent and believes in Jannik’s potential to shape the future of tennis.
After winning his first Grand Slam at the Australian Open in January 2024, Sinner has continued his winning streak, conquering his second Grand Slam in September 2024 at the Us Open, and then doubling the success at the Australian Open, winning also in 2025.
He also became the first Italian tennis player to win Wimbledon, conquering the tournament in 2025 by beating Carlos Alcaraz.
In 2026 he became the only tennis player to have won five consecutive titles on the ATP calendar (Paris Masters 2025, Indian Wells Open 2026, Miami Open 2026, Monte Carlo Masters 2026, Madrid Open 2026)
The Fox, as he is known to his friends and fans, Jannik Sinner reclaimed his old school nickname to create a cryptic logo for himself. The ears of the fox represent the mountains of northern Italy, where he grew up and spent much of his childhood on the slopes as a competitive skier before his passion for tennis took centre stage. The lines of the logo represent the angles on a tennis court, and the lines of the logo make out his initials, J and S.