In a world in which change occurs at ever-increasing speed, where everything is conceived of as disposable, Jock upholds the values of tradition.
What is tradition? To Jock, it’s the true starting point of any worthy endeavour – especially when it comes to cooking. Tradition unlocks the potential enclosed within every ingredient, highlighting its history and its origins.
The secret behind his success is his unique ability to combine this appreciation for the values of heritage with his own definition of creativity: in his words, “creativity means being vulnerable enough to interact within a space or with a product in a way which has previously been unexplored, unappreciated or misunderstood.”
The cornerstone of his restaurant, Orana, is integrity: it permeates everything, from product selection and regard for its origins, to the way business is conducted. This special care, Jock says, provides a deep connection between his work and that of Lavazza. Their partnership was announced on 21 May 2018, and Jock says he can’t wait for their projects to see the light.