Since its creation in 2004, the Giuseppe and Pericle Lavazza Foundation has promoted and financed international sustainability projects in coffee-producing countries. With the aim of boosting production and enhancing coffee quality and promotion, the Lavazza Foundation supports the environmental, social, and economic development of these countries whilst encouraging the entrepreneurship of its coffee producers and improving their living conditions.
For this reason, in collaboration with the Verdad y Vida Association, the Lavazza Foundation launched the “Coffee to be Reborn” project to support a group of 20 Maya Pop'omchì women, between the ages of 16 and 55 years old, in their ambitious project to produce and market coffee grown in San Lucas, an indigenous community located 18 km away from the main town of San Cristòbal Verapaz. Nowadays, there are more than 175 women who have resumed their work in the production of quality coffee, making enormous strides in its marketing by putting it on the market for over 1,000 people.
The Verdad y Vida Civil Association (founded on 18 January 2012) follows a population made up of families, women, men, and young victims of violence, actively operating in the areas of San Cristòbal Verapaz and Santa Lucia Cotzumalguapa. This association primarily focuses its attention on Maya Pop’omchì women providing them with organisation, training, education, and healthcare.
The project’s goal is to train the beneficiaries in effective production and marketing, organisational and logistical support and fostering partnerships with similar local and regional organisations.
All of this will serve to enhance local excellence and restore hope to the communities of Guatemala.