It was during a 1935 trip to South America that Luigi Lavazza expressed his disappointment at seeing the destruction of entire coffee crops that had gone unsold: an experience that affected him deeply and ultimately shaped his vision of how business should be conducted. Since then, we have always paid careful attention to the economic, human, environmental and cultural heritage of the countries in which we work. Over the years, this has translated into concrete action in support of producers and their communities, as well as in meaningful assistance for organisations operating across the globe. How did we do it? By sharing our vision and our commitment with internal and external stakeholders.


The objective of Lavazza is to create a continuous cycle in which product and process innovation, qualitative excellence and sustainability feed each other, thanks to the contribution of all the people who cooperate with us to improve, day after day, on the path to sustainable growth.