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Manifesto

Coffee Culture

Care, dedication and passion: the values expressed behind each Lavazza coffee cup served every year throughout the world.

 

27 billion cups prepared with the skill that stems from the choice to dedicate one’s life to coffee, since 1895.

It all began with an artisan-type production model, which evolved over time, eventually reaching an industrial scale. But, still today, it maintains its original identity.

 

Our daily drive to seek excellence is expressed through the knowledge of the product, in all its aspects, through the methods of preparation and the forms in which to serve it. A way to satisfy the tastes of all coffee lovers, always ensuring the right blend of tradition and innovation.

 

Coffee Culture - Manifesto
Coffee Culture - Manifesto

 

Care and passion also mean support for, and protection of, those who ensure that the best coffee reach our homes and our bars: the individuals who grow coffee in its countries of origin.

 

 

By safeguarding the lands and the dignity of these people, we preserve values throughout the coffee supply chain, ensuring that passion, dedication and care are transmitted from generation to generation.

 

We want every cup of our coffee to carry these values, so that every day can be a genuine pleasure to be shared.

 

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